Our Story

Over the years, we have expanded into new jewelry as well as estate jewelry. We still pride ourselves as one of the area’s largest gold, silver, and platinum buyers in all forms.

Fritz’s daughter grew up behind the counters and officially joined as a bottom level staff member during her high school years. The family business became her passion as well, but the focus there was on the jewelry portion. Though high school & college, Michelle continued in the family business, slowly moving up in responsibilities and education, eventually receiving several Gemological Institute of America (GIA) certificates, graduating with a Bachelors of Business Administration and earning a manager role in the business. Over the years, Michelle has continued the family tradition of serving our customers from the Fox Cities with the traditional values and integrity our customers have grown to expect.

Although our traditional values are still firmly in place, we have also embraced the technological evolution. We are on several different industry-specific computer networks. We utilize computerized databases and forms to standardize buying and selling practices. We have invested in state of the art industry specialized technology such as digital microscopes, diamond colorimeter grading machines, and a precious metal x-ray analyzer, one of the first in Northeast Wisconsin.